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Web Design

Custom website designs with strategic insights to generate greater brand engagement, higher conversions and measurable results.



Featured Web Design Projects

We engineer a tailored, responsive design built to perform.

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Website Design Process

How do you design a website that is custom tailored to your business goals?
See below for an overview of steps from start to launch.

  • Discovery & Strategy Phase

    Every professional website design project starts with a discovery and strategy phase where the web design team – consisting of web strategists, account managers, web designers, and technical managers – interview the client stakeholders on their value differentiation, competitive landscape, and goals for the project. The outcome of this phase is a documented timeline, detailed project plan, and a web strategy.

    In Depth Discovery & Targeted Website Strategy
    In Depth Discovery & Targeted Website Strategy
  • Creative Design Mockups led by Website Designer

    In this phase, website designers roll up their sleeves and start applying color and designs to the wireframes submitted to them by the UX & IA team. The web designers also provide clients with a design storyboard outlining the usage of fonts and colors throughout the site.

    Creative Design & Mockup Iteration
    Creative Design & Mockup Iteration
  • Responsive Web Design & &
    Back-end Development

    All websites are made to be responsive so they will work across various screens, from mobile to tablet to desktop. All frontend coding is done in HTML5, according to best practices, and a CMS (content management system) is customized to give clients the ability to update their responsive sites in real-time.

    Front-end Coding & Back-end Development
    Front-end Coding & Back-end Development
  • Quality Assurance & Testing

    Creating a high quality responsive website requires thorough quality assurance testing on multiple devices to ensure that pages load quickly and properly on mobile, tablet, and desktop. In addition, security measures are put into place and the site is tested for proper SEO performance.

    Quality Assurance & Testing
    Quality Assurance & Testing
  • Website Launch, Analysis & Optimization

    After exhaustive testing in the QA phase, a system administrator takes the new site live and another test is performed to ensure the new customized website is performing as it was designed. During this early launch period, a team also monitors user behaviors on the website and analyzes how to improve performance in order to improve conversion rates, time on site, and repeat visits.

    ')}}n> Launch, Analysis & Optimization
    Launch, Analysis & Optimization

How to Increase Engagement
Through Your Website Design

  • Rich Media

    A picture is worth a thousand words. When you have a lot to say, sometimes visual media can help alleviate that presentation problem.

    Pictures, videos, and infographics give you the opportunity to show audiences what you do, rather than just telling them. It provides content to audiences in an engaging and concise format that is easily sharable through other digital platforms. As a full-service digital agency, we can help to generate the media that can bring a whole new look to the design of your website, and essence of your brand.

    Rich Media
  • Compelling CTAs

    Make visitors want to engage with your business through inviting calls to action.

    Compel them to get involved by navigating audiences through your website, presenting them with interesting content that keeps them informed and attentive along the way. When used strategically, these CTA’s can lead right to a conversion that feels natural to the customer, and true to your brand. At Blue Fountain Media, our strategists can create a plan for your website that uniformly fits into the rest of your digital efforts. With a thorough website strategy in place, your calls to action will engage visitors in a way that feels exciting, but still united with your business.

    Compelling CTAs
  • Blogging

    A blog is a great way to create a discussion around your brand. You can generate content covering topics that span throughout your entire industry, and help your company stand out as thought-leaders within your market.

    This forms a whole new funnel to drive traffic to your website. An individual can share a blog post that in turn drives new potential customers to your website that want to find out more about your company. Our content specialists can help design, write, and manage a blog that reflects your business and your knowledge within the industry, while engaging audiences through compelling content.

    Blogging
  • Social Media Integration

    Social media has allowed audiences to engage with brands more than ever before.

    Including access to those channels is a great addition to any website design, especially within blog content. Social media gives you the opportunity to expand the personality of your company, and a lot of customers enjoy connecting with businesses on a casual level. Our online marketing teams can help to integrate social media into your digital practices, and grow your online audience in order to create a more interactive and engaging environment surrounding your brand’s website.

    Social Media Integration
  • Effective Design

    You want the design of your website to reflect the identity of your company, not just the standards of the industry you operate in.

    An effective website design will portray the unique essence of a brand, while still making it stand out against other competitors within your market. Details about the products and services you provide, contact information, and thorough instructions laying out the steps to make a purchase should be available to visitors. Providing the material needed in order to get to know your company will help potential customers more easily find all the information they need in order to confidently make a conversion. At Blue Fountain Media, we work to get to know the people behind the brand so that we can better your digital efforts. We want to help market your business to an online audience through engaging designs that will grow your brand online.

    Effective Design
  • Responsive Design

    With the growing popularity of mobile devices, the importance of designing a website that is compatible with all of these platforms is essential.

    You want your visitors to be able to view and navigate your website from whatever medium they are using. Whether that be a laptop, tablet, or mobile phone, making sure that your website accessible and functioning in all of these formats should not be overlooked. Not only does it give you the most value from a business perspective, but it makes engagement easier than ever for the customer.

    Responsive Design
  • Quality Assurance & Usability

    At the end of the day the most important aspect to a well-designed website, is that it needs to work. Your site needs to function properly, and on a consistent basis.

    If a visitor gets to a page and is unhappy or confused by the usability, they are going to leave. Our developers test the quality of each website we develop in order to ensure that they are functioning in the best possible way, and are quick to make changes to alleviate any issues that may arise. This guarantees an effortless experience for our clients, and an engaging one for their audiences

    Quality Assurance & Usability
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