Website Development

Our expert team of Website Developers & Digital Strategists
use cutting edge technology & best practices to create
custom sites that increase user engagement.

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Web Development Services

From enterprise level lead generation and ecommerce sites to custom content management systems, our custom web development team deliver sites that perform.

Web Development Process

At Blue Fountain Media, web development is a holistic process. Our websites don’t only look great, they also perform. From the start, we consider your content strategy, information architecture, user-pathways and how to market your site to your audience.

Discovery & Strategy Phase

Every professional website design project starts with a discovery and strategy phase where the web design team – consisting of web strategists, account managers, web designers, and technical managers – interview the client stakeholders on their value differentiation, competitive landscape, and goals for the project. The outcome of this phase is a documented timeline, detailed project plan, and a web strategy.
Creative Design Mockups led by Website Designer

In this phase, website designers roll up their sleeves and start applying color and designs to the wireframes submitted to them by the UX & IA team. The web designers also provide clients with a design storyboard outlining the usage of fonts and colors throughout the site.
Responsive Web Design & &
Back-end Development

All websites are made to be responsive so they will work across various screens, from mobile to tablet to desktop. All frontend coding is done in HTML5, according to best practices, and a CMS (content management system) is customized to give clients the ability to update their responsive sites in real-time.
Quality Assurance & Testing

Creating a high quality responsive website requires thorough quality assurance testing on multiple devices to ensure that pages load quickly and properly on mobile, tablet, and desktop. In addition, security measures are put into place and the site is tested for proper SEO performance.
Website Launch, Analysis & Optimization

After exhaustive testing in the QA phase, a system administrator takes the new site live and another test is performed to ensure the new customized website is performing as it was designed. During this early launch period, a team also monitors user behaviors on the website and analyzes how to improve performance in order to improve conversion rates, time on site, and repeat visits.

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ESSENTIALS FEATURES
OF A WEBSITE DEVELOPMENT

How to Build a
Successful Development Website

Set clear goals on every page

Every page of your website should have a defined purpose.

For example, your homepage should entice users to click through to your categories, or better yet, straight through to a product page. From there, your product page should answer any lingering doubts users might have and convince them to make a purchase. Your shopping cart page should simplify the checkout process and have a feature like a follow-up email that reassures shoppers that the transaction was successful. Keep this in mind when planning out the various types of pages that you’ll have on your Development Website.
List contact information

Find ways to make it very simple and enticing for customers to contact you so that it’s easy for them to get in touch with you directly. If you don’t display your contact information visibly for your customers and they have to scour your site for contact information, it could lose you a sale. Outside of listing your location and phone number, you can also provide FAQs, product reviews, or comments for users to read, as well as user-generated content like customer testimonials that highlight satisfied customers that use your products.
Build brand loyalty

Look for opportunities to bring users back to your website whenever possible. Most people shop online by visiting a number of different websites when searching for a particular product. Ideally, the more times a user visits your website, the more likely they are to make a purchase. A great way to bring users back to your website is with timely emails that go out announcing the arrival of new products or seasonal sales. If a popular item is out of stock, you can also ask for users’ emails and notify them when you have that item back in stock. By doing this, you’re not only servicing their needs, but showing them that you care about their experience beyond selling them a product. Furthermore, you also have their contact information for future email campaigns.
A hassle-free checkout process

Create a checkout process that makes it effortless for your visitors to purchase your products. It has been proven that the more cluttered and complicated an online checkout page becomes, the more likely a customer who was willing to make purchase will just exit your site instead. As well as maintaining a simplified checkout process, work to make your customers clearly aware of extra costs such as flat, expensive shipping rates that could hamper a potential sale. Finally, display trust symbols like VeriSign or McAfee badges proudly on your website in order to indicate that your checkout process has been verified and is secure in order to help ease any fears that potential customers could have when shopping online.
Be up 100% of the time

A website is only a helpful ecommerce tool if it is functioning correctly. Make sure that your hosting plan is reliable and that it has the ability to handle any future needs your website might have. Your hosting plan should grow as your business and orders grow, and if your plan is lagging behind and delaying your shipping or curtailing potential sales, you need to upgrade immediately. Being skimpy on a hosting plan that is not suitable to handle the amount of orders coming in will negatively affect your reputation and lead to decreased sales figures.

Designing an Effective
Development Website

User-Friendly Elements

Keep the design of the website as clutter-free as possible. Give users a clear idea of where they are within your website structure with features like breadcrumb navigation and dropdown menus. Also make sure to add elements such as a consistently visible shopping cart through a user’s time on your website so that users know exactly what they have in their cart and how much it costs.

Keep your site from being overwhelming to visitors by avoiding too much information within a small area. On a product page for example, the image of the product, its title, description, availability, price, and similar products are the main elements you need – and adding more will only distract users.
Build Brand Recognition

Whether it’s your colors, your layouts, or style guidelines, keep consistent branding across your website so as to avoid confusing your visitors about who you are as a brand. For example, if you have a variety of different colors used for the same call-to-action button, it may cause a drop-off in sales simply due to the uncertainty that customers experience with the inconsistency of your design. If you’re not sure where to start, looking at major Development Websites and borrowing techniques that seems consistent across many of them is a safe place to start. This is because major websites test their designs over and over again to find out what generates the best results. Some of their techniques can be borrowed for your website, but obviously should be paired with unique design elements like the iconography and imagery standards of your business.
Strong Calls-to-Action

Strong Calls-to-Action Each page where a specific key action is required from a user should have a strong call-to-action, which indicates to the user to take the next step toward accomplishing a goal on the page. A good call-to-action may be “Add to Cart”, “Checkout”, or most importantly, “Submit Payment”. It’s important that you do not have more than one primary call-to-action per page. Secondary calls-to-action are good to have as another choice when a user is not quite ready to commit to the primary goal completion, but should be positioned in such a way that it is used but doesn’t detract from the main goal of a page. For example, they may be willing to download your software demo, but not ready to purchase your software. Rather than lose visitors, keep them on your website for a few more minutes by offering them secondary options.

Back-end of a Strong
Development Website

The ability to control your meta data is crucial when trying to get your website to rank well for various relevant keywords in search engines. You should be able to customize the title tag of every page on your website as well as easily create rules for types of pages to help handle title tag creation. A sitemap.xml file tells search engines about all the pages on your website, and ensures that those pages get crawled. However, you don’t want to have to write the page title of each and every product on your website. Instead, creating rules for each product will help you optimize a large number of product pages all at once.

Lack of trustbuilding elements

If website visitors don't trust you as a reputable company then they will most likely not do business with you. Our interface designers and online marketers have conducted multiple tests to find out what works and what doesn’t when it comes to trust building elements. Take a look at this test that we conducted on our own web form: WEB FORM A/B TESTING: HOW I INCREASED FORM FILLS BY 37%

Website Development

Web Development Services

Web Development Process

Discovery & Strategy Phase

Creative Design Mockups led by Website Designer

Responsive Web Design & &
Back-end Development

Quality Assurance & Testing

Website Launch, Analysis & Optimization

ESSENTIALS FEATURES
OF A WEBSITE DEVELOPMENT

Suggested Pages

Related Products

Product Filtering

Product Details

Dynamic Shopping Cart

Shipping Options

Payment Confirmation

How to Build a
Successful Development Website

Set clear goals on every page

List contact information

Build brand loyalty

A hassle-free checkout process

Be up 100% of the time

Designing an Effective
Development Website

User-Friendly Elements

Build Brand Recognition

Strong Calls-to-Action

Back-end of a Strong
Development Website

Lack of trustbuilding elements

Messagemismatching

Web development shortcomings

Website Development

Web Development Services

Web Development Process

Discovery & Strategy Phase

Creative Design Mockups led by Website Designer

Responsive Web Design & & Back-end Development

Quality Assurance & Testing

Website Launch, Analysis & Optimization

ESSENTIALS FEATURES OF A WEBSITE DEVELOPMENT

Suggested Pages

Related Products

Product Filtering

Product Details

Dynamic Shopping Cart

Shipping Options

Payment Confirmation

How to Build a Successful Development Website

Set clear goals on every page

List contact information

Build brand loyalty

A hassle-free checkout process

Be up 100% of the time

Designing an Effective Development Website

User-Friendly Elements

Build Brand Recognition

Strong Calls-to-Action

Back-end of a Strong Development Website

Lack of trustbuilding elements

Messagemismatching

Web development shortcomings

Responsive Web Design & &
Back-end Development

ESSENTIALS FEATURES
OF A WEBSITE DEVELOPMENT

How to Build a
Successful Development Website

Designing an Effective
Development Website

Back-end of a Strong
Development Website